Here’s the sweetest breaking news today for webmasters and
site owners out there:
Google is all set to open up the vaults again and install Panda 3.9 updates to the algorithm. The
schedule says “later tonight”, the 24th of July as revealed by an
official tweet. In this time of writing,
the update is currently happening.
The Panda update was officially rolled out last in February
of 2011 and Google has been incrementally refreshing its search algorithms as
supplements to the initial update done last year. The SEO community has been
counting tabs and now we’re on the 3.9 refresh.
Sentiments Vary
Sentiments Vary
We’ve got our finger on the pulse of the web developers and
the SEO community as a whole regarding this statement released by Google.
New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekf
— A Googler (@google) July 24, 2012
Tonight the web is silent. There’s nary a sound to be heard
except for the occasional hush about the announcement which have already spread
throughout the search communities and put everyone vigilant.
Many websites who have been hit by the previous Panda and
Penguin algorithmic changes, who have suffered de-indexing and lower rankings
as well as a deep dive of plunging traffic flow of website visitors. Businesses
and livelihoods build for many years have been toppled over like a house of
cards, completely demolished. Cries of foul rang all over the internet
including the premise that Google is out to destroy the SEO industry.
History aside, many who’ve been hit decided to look for ways
to build everything from the ground straight up of what’s left of their
businesses and site rankings. Webmasters and site owners have done extensive
research about the nature and the target to these lovable updates,
adapting strategies and correcting previous mistakes they’ve deliberately or unknowingly
did in the past.
So in this current snapshot, people are trying to get back
their glory pre-update. Now, just a month after the last Panda update, not
counting the Penguin updates, we’re in for another wave again. Will it crumple
the efforts people have done like paper? Or will it prove to be a reinforcing
encouragement that websites are finally cut and shaped the way the search God
want it?
“There’s a storm coming, Mr. Wayne.” The words of Selena in
the movie The Dark Knight Rises reminds me of the calm this evening. Is it the
kind of calm at the beginning of a storm?
Iv'e heard somewhere before that Google is doing these updates to force people into PPC. What do you think about that?
ReplyDeleteIt is their opinion :)
ReplyDelete@anonymous - You have a point because Google is actually earning from these PPC's but maybe they are releasing these updates so people won't go looking for another search engine for relevant results.
ReplyDeleteLike you said above..
ReplyDelete"Cries of foul rang all over the internet including the premise that Google is out to destroy the SEO industry. "
Google wants to give everyone a fair shot. The SEO community/industry sometimes push their luck to far. Let's not forget that the majority of businesses are small to med size and they sometimes cannot pay $2000+ per month to only rank 3 keywords or so.
However, I do believe that if you do things right and clean with your marketing efforts, your website, etc.. you will be rewarded with a better ranking over time.
Don't get me wrong, I do offer some "onpage SEO" for my clients and SMM for them too but not at super out of reach cost.. I make sure I respect the cost industry standard, but I also make sure they get the value they are paying for and more.
We will have to see what happens over the next few months.
Thanks for sharing.
Well, let's see :) Thanks for commenting here anyway. Have a great day ahead!
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